Losing weight is one of the most common fitness goals out there. People succeed when they embrace sustainable strategies and ensure their body doesn’t lose out on the nutrients it craves.
You might think losing weight means being hungry all the time. Supplements and snacks big on flavor and mindful of macros to support your everyday mean you don’t have to sacrifice your cravings.
Plus, our product development team are qualified nutritionists, expertly blending science and taste together to produce irresistible products to easily add into your daily routine.
Plus, we’ll guide you along the way to support lasting change. No fads. No fuss. Just proven methods explained by experts.
The best exercise for weight loss
Exercise will support your weight loss journey. Find something that motivates you, then strike a balance with the right nutrition and exercise plan.
Exercising alone might not help you shed the pounds, though. A calorie deficit is key to supporting lasting change. But first let’s talk about ways to move.
Why is nutrition important?
Forget fad diets and restrictive eating. Long-term weight loss is achieved by eating fewer calories than you use. This is known as a calorie deficit, and it’s one of the keys to weight loss.
As well as eating fewer calories, it’s important to maintain muscle mass while losing weight. While cutting calories helps create the calorie deficit necessary for weight loss, losing weight can lead to a decrease in muscle mass along with fat loss. This can result in a slower metabolism, which means you need to keep eating fewer and fewer calories to continue your weight loss.
By engaging in regular strength training and maintaining an adequate protein intake, you can help protect your muscle mass during the weight loss process.
Strength training exercises, such as weightlifting and bodyweight exercises, stimulate your muscles and signal your body to retain muscle tissue even as you shed excess fat. And protein plays a vital role in muscle repair and growth, supporting the maintenance of your lean muscle mass.
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