Our Impact Whey Protein and Impact Whey Isolate are our original protein supps. They are the staples that everyone loves and an essential for any beginner's journey into fitness.
But just because something is a classic, doesn't mean it can't be improved.
We’re constantly working to give you the highest-quality protein products, and with brand-new packaging and creations that have already begun to roll out this year, we thought it was time our Impact Whey formulas got a glow up too.
That’s right, Impact Whey and Impact Whey Isolate are now better than ever with enhanced flavours and protein formulations.
Why the change?
We wanted to deliver the best experience for you, members of the Myprotein community. We saw your feedback and heard you loud and clear.
We took everything into consideration, flavour profile, texture and feel, aftertaste, and overall experience. Through many trials and iterations, we were able to create our best formulas yet.
Blind Tasting Panels
We value your input—that’s why before we went ahead and changed up our formulas, we asked you what you think.
We conducted comprehensive, blind tasting panels to gain your feedback and used it to guide our new formulations.
Enhanced Flavours
We enhanced some of our most popular flavours for Impact Whey and Impact Whey Isolate to give you flavour profiles that truly get it just right.
Improved Impact Whey Protein flavours include:
- Birthday Cake
- Chocolate Brownie
- Chocolate Mint
- Chocolate Smooth
- Cookies & Cream
- Cinnamon Cereal
- Fruity Cereal
- Marshmallow Cereal
- Mocha
- Salted Caramel
- Strawberry Cream
- Vanilla
Improved Impact Whey Isolate flavours include:
- Chocolate Brownie
- Chocolate Mint
- Chocolate Smooth
- Cookies & Cream
- Mocha
- Salted Caramel
- Strawberry Cream
- Vanilla
With these new formulations, we honed in on your feedback to create the perfect new flavours. If you thought a flavour wasn't strong enough, we made it more prominent. If you thought one aspect of the flavour was too strong, we toned it down. You get the idea. And we didn't disappoint.
After re-testing with our new flavours, both Impact Whey Protein and Impact Whey Isolate were participant favourites and were ranked as the top preference over alternative protein supplements in blind taste tests.
Improved Texture
We didn’t just stop at the flavours—we wanted our protein to taste, look, and feel as premium as we know it is. We optimized the texture and consistency of our protein supps to better match the quality of the materials we use to create it.
We did this by adding a special ingredient to enhance texture.
Benefits of Impact Whey
Our Impact Whey protein packs a powerful 19 grams of protein per serve. You can use this staple to fuel your body and promote muscle growth and maintenance. It's a must-have for any gym-goer.
Alongside the mighty 19g you get in every serving, there’s just 1g of fat, 3g of carbs, and 100 cal.
If you're looking for something even more pure, you can try Impact Whey Isolate. With additional filtering, Impact Whey Isolate is known for being one of our purest protein formulations. You get a super solid 22 grams of protein per serve without any added sugar or fat.
In both proteins, you'll also find essential amino acids (BCAAs), which help promote muscle growth and recovery.
You simply can't go wrong with these classic protein supps.
Take Home Message
We know when it's time for a change—try all of our new and improved whey protein flavours and experience your tastiest, smoothest protein yet. Let us know what you think.
Want more on flavours?
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Founded in 2004, Myprotein has a long history of fuelling people’s fitness journeys. As the UK’s No. 1 Sports Nutrition Brand and Europe’s No. 1 Sports Nutrition Brand*, our mission is to provide you with reliable, evidence-based information, and our blog features articles from a trusted network of experts across fitness, nutrition and wellness. *Source Euromonitor International Limited; Consumer Health 2026 edition, retail value sales (RSP), all retail channels, 2025 data
